Services

CPSHI helps create and successfully market value-added health products and services. We support cross-sector partnerships through our leadership, technical assistance, and strategic investments in areas such as:

• Conducting consumer research to develop and test health products and messages, and to measure impact
• Conducting market research around:
  • product/supply/distribution;
  • pricing/affordability;
  • place/distribution;
  • promotion/demand and appropriate use of health products and services.
• Developing high impact, culturally appropriate behavior change, education, and promotional campaigns around health issues, products, and services
• Sustaining the marketing and delivery of public health products and services without the need for perpetual donor investment in social marketing campaigns and commodity procurements
• Increasing sales of products to new market segments through demand generation, improved distribution, targeted subsidy including voucher programs, and improved business planning
• Building public sector, non-profit organization, and commercial capacity to manage health programs that capitalize on the strengths of the private sector to deliver public health products, services, and information
• Facilitating technology transfers to local manufacturers for innovative or niche products or processes
• Developing innovative financing schemes to improve the uptake of health products and services by the consumer as well as ensure profitability for the private sector
• Integrating Corporate Social Responsibility (CSR) and marketing functions
• Establishing a more favorable business environment through policy and advocacy