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AED Teams up with TACAIDs to Host Workshop for Developing Behavior Change Communication Guidelines for HIV Prevention

DAR ES SALAAM, TANZANIA – AED hosted a behavior change communication (BCC) training workshop in collaboration with the Tanzania Commission for AIDS (TACAIDS), August 16–19, 2010. The goal of the workshop was to develop behavior change communication guidelines for HIV prevention in Tanzania, specifically focusing on the themes and key drivers of the epidemic—high-risk sexual behavior, intravenous drug use, lack of knowledge, concurrent partners, and sexually transmitted infections. This innovative AED-led workshop was made possible by the support of the U.S. Agency for International Development (USAID).

The workshop participant list included officials from the United Republic of Tanzania Prime Minister's Office, TACAIDS, the Tanzania Ministry of Health and Social Welfare, and key representatives from the Association of Journalists Against AIDS in Tanzania (AJAAT), and other local and global organizations contributing to HIV-prevention communication efforts in Tanzania.

"The implementation of this workshop is opportune and timely coming as it is immediately following the completion of the final draft of the HIV Prevention Strategy and Two Year Action Plan: 2010 to 2012 for Tanzania, Mainland as well as the formulation of the National HIV and AIDS Advocacy and Communication Advisory Committee (NHAACAC). The BCC guidelines developed will direct communication initiatives addressing the Prevention Strategy that will be implemented by government institutions, NGOs and partners in HIV programs", said Mr. Geoffrey Majengo, Director of Advocacy and Communication, TACAIDS.

Dr. Charlotte Cerf, AED's Senior Technical Advisor to the Tanzania Marketing and Communications (T-MARC) Project stated that "AED is very pleased to work together with TACAIDs to provide technical expertise in BCC for the development of communication guidelines for HIV prevention in Tanzania." HIV prevention activities carried out by AED in Tanzania are a component of the USAID-funded T-MARC Project.

The T-MARC Project targets high-risk populations with socially marketed condoms and HIV prevention campaigns in the fight against HIV/AIDS in Tanzania. Learn more about the T-MARC Project by visiting the following resource pages.

Visit the T-MARC Company page:

Posted August 2010

Read more about the Tanzania Marketing and Communications Project (T-MARC) project